Why do customers keep returning to Smart for Life?

Doctor Sasson Moulavi


Smart for Life® was founded by Doctor Sasson Moulavi in 2002. Doctor Moulavi (commonly known as Dr. Sass) is a Board Certified Bariatric Physician who began his medical career working as an Emergency Room Doctor in Canada. Constantly working long hours, Dr. Sass began to put on weight himself. After experiencing obesity first-hand, he vowed to recover from this chronic disease and provide long-term solutions for his patients. He made the switch from helping patients who needed immediate attention in the ER, to proactively helping patients live healthier lives to prevent them from going to the ER. Today, Dr. Sass is a husband, father, avid kite surfer, and actively seeking new and innovative ways to help his patients.

Smart for Life Team


Thanks to you, our customers and Smart for Lifers, we were able to grow from a small, family run business to a company that now provides jobs to about 100 employees including bakers, doctors, a marketing and sales team, graphic designers, videographers, warehouse managers, and a full production and fulfillment team. Our head chef and quality control expert, Manfred, an award winning baker and specialist in nutrition who ensures that every product we create tastes impeccable. Our plant manager, Margot, ensures that our facility is held to the highest standards of cleanliness and manufacturing practice. We were awarded South Florida Manufacturer of the Year thanks to her help and hard work. All of our team members are creative, hard working and share a common interest in helping all of our customers be satisfied in every step of purchasing from us, from taste to customer service.


We believe in using premium ingredients for a premium snack to keep your body fueled and energized all day long.
Smart for Life promises to NEVER use GMOs. We believe in Gluten-Free and Doctor-Designed products. 

Smart for Life does not use genetically modified organisms in any products.

Doctor Designed

Each of our products is scientifically formulated to naturally suppress your appetite.

Made In USA

All of our products are manufactured in sunny South Florida.


We want to share the joy of eating sweet treats without worrying about the guilt of consuming caloric and sugary foods.


To allow you to eat healthy when unhealthy cravings hit.


To make it easy for people of all backgrounds and sizes to nurture a healthy lifestyle by improving the way they eat, feel, live.